---
title: First hybrid IBP Boost Camp was a great success
description: Involvation's IBP Boost Camp 2022 was a success. Participants from diverse companies tested their S&OP / IBP skills in the Cool Connection business game.
---

[Articles - Involvation](https://articles.involvation.com)

# [First hybrid IBP Boost Camp was a great success](https://articles.involvation.com/first-hybrid-ibp-boost-camp-a-great-success)

 Written by [Hans van der Drift](https://articles.involvation.com/author/hans-van-der-drift) | May 4, 2022 8:57:58 AM Z

As always, this year’s IBP Boost Camp was based on the concept of “learning by doing”: hardly any PowerPoints but getting to work yourself in a realistic but virtual environment. Participants from very diverse companies including Albert Heijn, FrieslandCampina, Nexperia, Brocacef, Shimano, Stedin and Puratos tested their S&OP / IBP skills in “The Cool Connection”, Involvation's new IBP simulation. 

 

## Steep learning curve through hands-on learning 

This open program is based on two powerful learning principles, guaranteeing a steep learning curve: 

 

###### 1. 70-20-10:  

- 70% of all learning happens through application in practice. In IBP Boost Camp, this is hugely accelerated by applying IBP in the business simulation “The Cool Connection”. 
- 20% of all learning happens through coaching and feedback. In IBP Boost Camp, participants go through seven S&OP / IBP cycles in one week, with targeted feedback in between.
- Only 10% of all learning happens through formal training. In IBP Boost Camp, the essential theory is covered by e-learning beforehand and short presentations between the IBP cycles. The teams can apply these learnings directly in the simulation. 

###### 2. The “Magic Circle”:

- The power of the “Magic Circle” also lies in learning by doing, amplified by structured feedback cycles from IBP experts. 
- In each IBP cycle, the teams are thrown in at the deep end, experience what works and what does not and are subsequently coached to a higher level. 

## Heineken’s IBP journey 

During the physical workshop, it once again became apparent that Change Management is the biggest challenge for successfully realising IBP. In an inspiring session Igor Kuettschreutter, Global S&OP Manager at Heineken, showed what it takes to successfully roll out IBP in a global concern. Next to applying IBP in The Cool Connection, the Heineken presentation was another highlight of this training program. 

## Many new insights 

During the closing drinks, possible for the first time after two years of virtual workshops, it turned out that the participants had gained a lot of new insights. Lessons learned showed big differences between the participants, depending on their companies and current S&OP maturity levels. It obviously makes quite a difference whether you are a retailer, a vendor or an infrastructure company. Equal for everyone: the road to IBP may be long, but it leads to a highly valuable dot on the horizon! 

 

[View full post](https://articles.involvation.com/first-hybrid-ibp-boost-camp-a-great-success)

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