--- title: Amusement parks become Demand Driven description: Amusement parks become Demand Driven. This kind of innovations enables a better synchronization of the demand with the (fixed) capacity. image: https://articles.involvation.com/hubfs/Imported_Blog_Media/pretpark2-300x225-1.png --- - [English](https://articles.involvation.com/amusement-parks-become-demand-driven) - [Nederlands](https://articles.involvation.com/nl/pretparken-worden-demand-driven) [![logo involvation](https://articles.involvation.com/hs-fs/hubfs/logo_Involvation_payoff_en.png?width=234&height=48&name=logo_Involvation_payoff_en.png "logo involvation")](https://www.involvation.com/) - [Consultancy & Implementation](https://www.involvation.com/consultancy-implementation/) - [Supply Chain Network Design](https://www.involvation.com/nl/advies-realisatie/sc-network-design/) - [S&OP/IBP](https://info.involvation.com/sales-and-operations-planning) - [Supply Chain Resilience](https://info.involvation.com/supply-chain-resilience) - [Resilience Quickscan](https://info.involvation.com/resilience-quickscan-how-resilient-is-your-supply-chain) - [Forecasting & Inventory Management](https://www.involvation.com/consultancy-implementation/forecasting-inventory-management/) - [Production & Process management](https://www.involvation.com/consultancy-implementation/production-control/) - [Learning & Development](https://www.involvation.com/learning-development-2/) - [The Value Chain Academy](https://www.involvation.com/learning-development-2/the-value-chain-academy/) - [Serious gaming](https://www.involvation.com/learning-development-2/serious-gaming/) - [Our training approach](https://www.involvation.com/learning-development-2/approach/) - [Our areas of training](https://www.involvation.com/learning-development-2/our-areas-training/) - [Interim Management](https://www.involvation.com/interim-management/) - [For Interim Managers](https://www.involvation.com/interim-management/voor-interim-managers/) - [For Clients](https://www.involvation.com/interim-management/voor-opdrachtgevers/) - [Our assignments](https://www.involvation.com/our-assignments/) - Per area - [Supply Chain Strategy & Design](https://www.involvation.com/our-assignments/sc-strategy-redesign/) - [S&OP/IBP](https://www.involvation.com/our-assignments/sop/) - [Forecasting & Inventory Management](https://www.involvation.com/our-assignments/stock-control/) - [Production & Process management](https://www.involvation.com/our-assignments/production-control/) - [Learning & Development](https://www.involvation.com/our-assignments/learning-development/) - [Interim Management](https://www.involvation.com/our-assignments/interim-management/) - [Demand Driven SCM](https://www.involvation.com/our-assignments/demand-driven-scm/) - Per industry - [Mechanical engineering](https://www.involvation.com/our-assignments/mechanical-engineering/) - [Construction](https://www.involvation.com/our-assignments/construction/) - [High tech & automotive](https://www.involvation.com/our-assignments/high-tech-automotive/) - [Energy & Utilities](https://www.involvation.com/energy-utilities/) - [Chemicals](https://www.involvation.com/chemicals/) - [Pharma & life sciences](https://www.involvation.com/pharma-life-sciences/) - [Agri business](https://www.involvation.com/agri-business/) - [Consumer products & retail](https://www.involvation.com/consumer-products-retail/) - [Customer stories](https://articles.involvation.com/tag/customer-stories) - [About us](https://www.involvation.com/about-us/) - [Who we are](https://www.involvation.com/about-us/who-we-are/) - [How we work](https://www.involvation.com/about-us/how-we-work/) - [Partner team](https://www.involvation.com/about-us/partnerteam/) - [Job Vacancies](https://www.involvation.com/about-us/job-vacancies/) - [Contact](https://www.involvation.com/about-us/contact) - [Publications](https://articles.involvation.com) - [Articles](https://articles.involvation.com) - [Downloads](https://info.involvation.com/download-overview) - [Events](https://info.involvation.com/event-overview) # Amusement parks become Demand Driven ![Amusement parks become Demand Driven](https://articles.involvation.com/hubfs/Imported_Blog_Media/pretpark2-300x225-1.png) ![amusement park](https://articles.involvation.com/hs-fs/hubfs/Imported_Blog_Media/pretpark2-300x225-1.png?width=300&height=225&name=pretpark2-300x225-1.png) Sometimes you learn about new ideas that are so logical that you think by yourself: why did I not come up with this myself? Recently I heard about a new app that enables you to pay for your visit to an amusement park, based on the time spent in the park. So as a visitor you no longer pay a fixed fee – which in the past forced you to spend the whole day there with the family. In case you do want to stay longer after all, you never pay more than the daily rate. Isn’t that logical ? For the amusement parks this app is an opportunity to attract a new audience. In addition, the app will take care of the payment afterwards, reducing rows at the cash registers. On top of that, the app also enables “dynamic pricing” of a visit to the amusement park,  just as already happens  with airline tickets. For example, a visit during the quiet morning hours would be cheaper than a visit in the afternoon. This enables  a higher utilization of the attractions in the park, and reduces waiting times for the visitors. ![waiting line](https://articles.involvation.com/hs-fs/hubfs/Imported_Blog_Media/pretpark3-300x168-1.png?width=300&height=168&name=pretpark3-300x168-1.png) This kind of innovations enables a better synchronization of the demand with the (fixed) capacity; a fine example of the [Demand Driven Supply Chain Management](https://articles.involvation.com/demand-driven-ddmrp-or-ddscm) concept, in which reducing variation in required capacity is one of the leading principles. While dynamic pricing  through the new app probably works well for streamlining the logistics of visitors in  theme parks, other industries often require different solutions. Which innovation is going to support the synchronization of demand and capacity in your supply chain, to become more ‘demand driven’? To help you achieve your own DDSCM improvement strategy and solutions, we have developed the DDSCM [Wheel of Five](https://info.involvation.com/supply-chain-management-wheel-of-five) for you. The Wheel of Five contains five complementary guidelines for selecting the right supply chain initiatives. ![](https://articles.involvation.com/hs-fs/hubfs/Authors/Dennis_Pronk.jpg?width=100&height=100&name=Dennis_Pronk.jpg) [By Dennis Pronk ![](https://articles.involvation.com/hubfs/raw_assets/public/Involvation_March2021/images/Capture.png)](mailto:d.pronk@involvation.com) ## Related items - [This is Demand Driven SCM – Part 2](https://articles.involvation.com/demand-driven-scm-part-2) - [This is Demand Driven SCM – Part 3](https://articles.involvation.com/demand-driven-scm-part-3) - [This is Demand Driven SCM – Part 1](https://articles.involvation.com/demand-driven-scm-part-1) Everything should be made as simple as possible, but not simpler ![einstein](https://articles.involvation.com/hubfs/einstein.jpg) **Albert Einstein** ### Contact --- Emmalaan 5 3732 GM De Bilt T +31 30 - 2217766 E [info@involvation.com](mailto:info@involvation.com) ### Website --- - [Home](https://www.involvation.com/) - [Consultancy & Implementation](https://www.involvation.com/consultancy-implementation/) - [Learning & Development](https://www.involvation.com/learning-development-2/) - [Our assignments](https://www.involvation.com/our-assignments/) - [About us](https://www.involvation.com/about-us/) - [Publications](https://articles.involvation.com) - [Login](https://simcurve.involvation.nl/) ### Online games --- [Inventory Game](https://inventorygame.involvation.com/en) [Beer game](https://www.involvation.com/learning-development-2/serious-gaming/beer-game/) © 2026 Involvation  ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dennis Pronk", "url" : "https://articles.involvation.com/author/dennis-pronk" }, "dateModified" : "2023-04-12T07:42:06.448Z", "datePublished" : "2018-10-05T22:00:00.000Z", "headline" : "Amusement parks become Demand Driven", "image" : [ "https://articles.involvation.com/hubfs/Imported_Blog_Media/pretpark2-300x225-1.png" ], "mainEntityOfPage" : { "@id" : "https://articles.involvation.com/amusement-parks-become-demand-driven", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://articles.involvation.com/hubfs/logo_Involvation_payoff_nl.png" }, "name" : "Involvation" } } ```